Carl E. Hartung
Business Development & Support Services
Dover-Foxcroft, Maine 04426 USA
www.cehartung.com
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About Carl E. Hartung

Executive Summary

Over a dozen years experience in technical sales and marketing in the computer industry in Silicon Valley -- with work spanning all of the major hardware, software and networking technologies.

Multiplatform literate and a fast learner. They've never made a software package that I haven't been able to stretch to the breaking point. Really.

A strong business aptitude backed by the appropriate database and financial analytical skills.

Highly polished sales, marketing and presentation skills.

I worked in the computer industry in northern California from 1987 through the beginning of the 'dot-com bust' in early 2000.  Following the dissolution of a website partnership, I took a sorely needed sabbatical from the industry and moved my family to Maine -- a move I've described as going about as far north and east as one can possibly get from Silicon Valley and still be in the United States.  The move has proven to be a very welcome change.

Computer Industry Experience:

propertytechs.com - San Jose, California
1998-2000:  This site was conceived and launched during the 'dot-com boom' as a vertical ASP/portal supporting corporate facilities managers and their vendor contractors.  This project folded due to a lack of funding.

National Sales Manager
Lexa Software Corporation - Sunnyvale, California
1997-1998: Reporting to the CEO at this publisher of development tools and cross-platform compilers.  This company was an Amdahl spin-off seeking to grow new business on top of a long-established install base.

National Sales Manager
AccuLAN, Inc. - Sunnyvale, California
1996-1997:  Reporting to the founder & CEO of this manufacturer of 10Base-T and 100Base-TX/T4 Ethernet transceivers and NICs.  Initially responsible for overall reseller channel development; subsequently redirected to target strategic, high volume OEM and 'Master VAR' accounts.  Successfully championed the company's adoption and regular use of email, then developed and deployed its first website.  Updated and refined aging marketing materials; created new pieces to reflect changes and additions to the product mix.  Authored and directed the company's highly successful "Get on the Fast Track" promotion at NetWorld+Interop to support the introduction at the show of its new Fast Ethernet product line.

Peripheral Products Manager
Sr. Sales Representative
Acclaim Technology, Inc. - Sunnyvale, California
1996:  Reporting to the VP Sales & Marketing at this newly formed Sun Microsystems reseller.  Defined, sourced and packaged a comprehensive selection of third party SPARC/RISC compatible peripherals.  Attained Sun's Competency 2000 "Expert Level 2000" certification.  Performed telephone and field sales of Sun client/server computing solutions to end user accounts in northern California.

Sales Manager
Trans-Ameritech Systems - Santa Clara, California
1995: Reporting to two principals at this software startup venture.  Responsible for pilot launches of two CD-ROM titles (one "edutainment" and one Linux distribution) into northern California.  This was an experiment in diversifying the company out of PC hardware exports and into domestic software publishing and distribution.

Business Development Manager
Octave Systems, Inc. - Los Gatos, California
1994: Reporting to the President & CEO of this diversified, privately held corporation; responsible for the establishment of a discreet new business unit marketing third party SPARC/RISC memory and storage expansion peripherals.  This business unit complemented Octave's ongoing venture selling re-marketed Sun workstations, servers and spares to VAR, SI and self-maintaining Fortune 1000 clients.  I successfully designed and launched this business unit in four months.

Western U.S. Regional Sales Manager
District Sales Manager
Sales Executive
Parity Systems, Inc. - Los Gatos, California
1989-1993: Reporting to the Director of Marketing and CEO at this RISC/UNIX compatible third party memory and storage products manufacturer.  Twice promoted after doubling my assigned sales territories.  Ultimately responsible for in excess of $5 Million in sales crossing my desk annually.  Enjoyed extensive interaction with our in-house engineering, design, manufacturing and support staff.  Championed the design and production of several successful customer-driven products.  Traveled extensively throughout the western eleven states attending trade shows, meeting with distributors, major end user customers and supporting a satellite sales office plus three independently operated  "manufacturers rep" firms.  When I was hired the company had 18 employees and was doing about $8 Million in sales.  Within three years, we were up to $30 Million in sales, 51 employees and had moved into a larger factory.

Telesales Coordinator
Sales Representative
MCAE Technologies - Santa Clara, California
1988~1989: Reporting to the CEO and founder of this start-up software publisher.  Promoted to coordinate the efforts of two other inside sales representatives after exceeding quota during each of my first four months.

Sales Executive
Evolution Software - San Mateo, California
1988: Reporting to the President of this start-up developer and distributor of Targa compatible image capture boards bundled with an image-enabled hierarchical database.  The software included an API which supported the development of customized end user applications like photo ID card databases, real estate listings with digital pictures, etc.

Sales, Marketing & Development Departments Liaison
Account Manager
SourceMate Information Systems - Mill Valley, California
1987-1988: Reporting to the CEO and Development Director at this publisher of AccountMate, a suite of PC based modifiable accounting software modules written in dBaseIII+ and dBaseIV.  We marketed this software in compiled and source formats through an international network of resellers and vertical applications developers.  Promoted after producing bonus winning sales reports that dramatically improved the performance of my territory and, ultimately, the entire company's sales process.
Education
  • Continuous vendor training and related self-
    study throughout my computer industry career.
  • De Anza College, Cupertino, California
  • Heald's Engineering College, San Francisco, California
  • Hopewell Valley Central High School, Pennington, New Jersey


Sun Microsystems
Competency 2000
Certified
Sun Microsystems Competency 2000 Certified
Expert Level
Since 1996

OKI Authorized
OKI Advanced Communications Authorized Cellular Technician Certificate
Cellular Technician

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